The Zales Story In 1924 Zales opened its first jewelry store in Wichita Falls Texas. Today Zales is headquartered in Irving Texas. We have over 785 stores nationwide and we're one of the largest buyers and processors of diamonds in the world. Our personalized dedication to customers and an uncompromising demand for quality selection and value has made Zales a jeweler you can trust. Because of our size and buying power Zales offers you the finest selection of merchandise at the best value. Over 80 Years of Experience Through providing fine jewelry and serving our customers for over 80 years Zales has become one of the world’s largest and most trusted jewelers. We want to ensure that you will enjoy the full perfect beauty and brilliance of your diamond for a lifetime so we back every diamond purchase with the Zales Lifetime Diamond Commitment. If you are not satisfied with your purchase for any reason you may return your Zales diamond within 30 days of purchase.