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  • Paws & Claus

    Bring your furry friends for a photo with Santa! Reserve your spot HERE, or just walk in! The Santa set is located in the JCPenney Court.

  • Photos & Visits with Bunny

    Get into the Easter spirit with Bunny! Capture the magic of spring with Bunny April 4 through April 19 for a fun Easter photo experience. Book your reservation online to save time, plus receive a complimentary gift valued at $20! Click HERE to reserve your spot! Walk-ups are also welcome. Find Bunny in JCPenney Court. Bunny will […]

  • JCPenney Father’s Day Event

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    Make this Father’s Day extra special! Join JCPenney Beauty for an afternoon of complimentary skincare mini services and find the perfect fragrance gift to show your appreciation. Don’t forget to book your next hair appointment for Dad, too! Check out men’s hair care items such as American Crew, Duke Cannon, Paul Mitchell and more. JCP […]

  • JCPenney Teacher Discount

    Welcome back, Teachers! Thank you for your commitment to helping students succeed. Teachers receive an extra 10% off!  *Teacher ID required. Discount applied at checkout. Some restrictions & exclusions apply. Valid in store only 7/21/25–8/3/25. See store associate or jcp.com for details.

  • JCPenney Salon specials

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    Now through 9/20/25: $12 Student Cuts 30% off* a styling service of $30 or more *See store for details.

  • JCPenney Mystery Sale

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    Valid 7/31/25-8/3/25. Click HERE to see all the details!

  • Tax-Free Shopping

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    Calling all parents, students and teachers….or just treating yourself? Shop tax free with us August 1 through August 31 and save the tax on items like shoes, backpacks, apparel and more! Shop Tax Free at your favorite retailers like Dick's Sporting Goods, Macy’s, Dillard’s, JCPenney, H&M and many others! Get all the details on Tax-Free […]

  • JCPenney REALLY big deal!

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    Buy 1, get 2 free towels! All Brands, All Sizes, All Colors! Stock up Now! Full Size Towels starting as low as $10 *See store for details.

  • Holiday Hiring at JCPenney

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    Apply in store at the Application Kiosk or at jobs.jcp.com for a career designed with you in mind!  

  • Candy Crawl

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    Get ready for a frightfully fun adventure at Melbourne Square's Candy Crawl! Bring your little ghosts, goblins, and superheroes for an evening filled with sweet treats, spooky sights, and fun adventures for all ages. Halloween masks allowed are allowed for anyone 12 years of age and under.