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  • Photos & Visits with Bunny

    Get into the Easter spirit with Bunny! Capture the magic of spring with Bunny April 4 through April 19 for a fun Easter photo experience. Book your reservation online to […]

  • JCPenney Father’s Day Event

    Featured

    Make this Father’s Day extra special! Join JCPenney Beauty for an afternoon of complimentary skincare mini services and find the perfect fragrance gift to show your appreciation. Don’t forget to […]

  • JCPenney Teacher Discount

    Welcome back, Teachers! Thank you for your commitment to helping students succeed. Teachers receive an extra 10% off!  *Teacher ID required. Discount applied at checkout. Some restrictions & exclusions apply. […]

  • JCPenney Salon specials

    Featured

    Now through 9/20/25: $12 Student Cuts 30% off* a styling service of $30 or more *See store for details.

  • JCPenney Mystery Sale

    Featured

    Valid 7/31/25-8/3/25. Click HERE to see all the details!

  • Tax-Free Shopping

    Featured

    Calling all parents, students and teachers….or just treating yourself? Shop tax free with us August 1 through August 31 and save the tax on items like shoes, backpacks, apparel and […]

  • JCPenney REALLY big deal!

    Featured

    Buy 1, get 2 free towels! All Brands, All Sizes, All Colors! Stock up Now! Full Size Towels starting as low as $10 *See store for details.

  • Holiday Hiring at JCPenney

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    Apply in store at the Application Kiosk or at jobs.jcp.com for a career designed with you in mind!  

  • Candy Crawl

    Featured

    Get ready for a frightfully fun adventure at Melbourne Square's Candy Crawl! Bring your little ghosts, goblins, and superheroes for an evening filled with sweet treats, spooky sights, and fun […]

  • Messi “Platinum” Fragrance Event

    Featured

    Join JCPenney for the testing of the new viral Messi "Platinum" fragrance. Raffle prize (one winner) 1 complimentary Messi sample will be available

  • Santa Claus holding a small gold gift box with a red ribbon, against a blurred background of festive lights. The scene conveys warmth and holiday cheer.

    Photos and visits with Santa

    Featured
    JCPenney Court 1700 W New Haven Ave Ste 965, Melbourne, FL

    Bring the family to capture holiday moments with Santa that you’ll treasure forever! Santa will be available for photos and visits from Nov. 21 – Dec. 24. Save time and […]

  • Paws & Claus

    Featured

    Bring your furry friends for a photo with Santa! Reserve your spot HERE, or just walk in! The Santa set is located in the JCPenney Court. Special Paws & Claus offer:  […]